Get YouTube To Recommend Your Videos – The Hook & Story Approach
Through the creation of over 800 videos over that time frame I have come to realize that while the act of making content can be fun, I personally enjoy the challenge of marketing that content the most. With that in mind, I have developed a set of strategies and tactics for success that can best be summarized by the phrase “Have a good hook and tell an effective story”.
Marketing Yourself is Hard – Networking is The Solution
In all my time spent over the last three months writing personalized cover letters, tailoring resume’s, and filling out contact forms across over 40 different applications for digital marketing related…
Loyalty Marketing And It’s Future Podcast
In the third part of this ‘bite sized’ marketing podcast series, I respond to an amazing presentation given by Lia Grimberg who spoke about current and future customer loyalty trends!…
My Career Pivot To Digital Marketing – Seminar Response Podcast
“It’s okay to change your mind and keep changing it along the way.” After attending a presentation from Danielle Humilde, Regional Digital Manager at Marsh McLennan, I found it prudent…
What Exactly Is Marketing Science? – 3 Key Takeaways Podcast
After attending a presentation from Blair Roebuck, VP of Marketing Science at Valtech, I thought it best to lay out some of my key takeaways and dig into what exactly a ‘Marketing Scientist’ does.
Making More Clickable Thumbnails
The ‘Hook’ in ‘Hook And Story’ is exclusively dedicated to the three main things the viewer sees before clicking on a video, namely the Channel Name, the Thumbnail and the…
5 Most Important Stats The YouTube Algorithm Likes
The mythical ‘YouTube Algorithm’ is something that has evolved and changed since the inception of the platform, with content creators attempting to game the system to their advantage at every…