Hook & Story

Here’s The

Hook.

I LOVE Standing Out.

After 15 years of content creation on YouTube, seven of which being full-time, the industry and platform has changed immensely.   Through the creation of over 800 videos over that time frame I have come to realize that while the act of making content can be fun, I personally enjoy the challenge of marketing that content the most.  With that in mind, I have developed a set of strategies and tactics for success that can best be summarized by the phrase “Have a good hook and tell an effective story”. 

See My Story
Daniel

Here’s The Story

Explore some of my best work

65 Million Views – 4.5 Million Hours Watched – Lots Of Lessons Learned

Explore The Channel

1st Place – Ontario Colleges Marketing Competition 2023

See The Presentation

Blog Posts

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Skillsets

Digital Content Creation

Extensive experience with the use of content creation tools to curate and create custom
content across 900 videos and hundreds of branded social media posts.

Social Community management

In-depth knowledge of popular social media platforms used to effectively curate growth and
provide community management across a large audience.

digital marketing analytics

Click-through-ratio and Watch Time are King, but I love looking to analytics to tell stories through optimization and data visualization.

compelling Presentation Pro

Excellent communicator with a mastery of the English language both written and verbal, as evidenced by my 1st Place finish at the Ontario Colleges Marketing Competition in the ‘Advanced Marketing Strategy’ Category.

Creative Software Tech Savy

Expertise in Microsoft Office, Adobe Creative Suite and Sony Vegas software solutions.